Giveon x Get Up Tres

In the summer of 2022, Tres Generaciones partnered with Givēon to tell the story of his rise to success. D1A led the project to create a long form video that highlighted the spirit of perseverence, always getting up, and celebrating the journey along the way. Partnering with director Taylor Cohen, we created a cinematic docu-style film that delved into Giveon’s journey, from growing up in a low-income neighborhood of Long Beach to traveling first class on his own world tour.

To amplify via social, we created a suite of paid and organic content that lived on both Tres Generaciones and Giveon’s channels.