Tres Generaciones Social Identity
In 2022, we helped (re)launch Tres Generaciones’s online presence after a visual identity refresh and brief hiatus. With the new brand identity and reintroduction to the US market, we were challenged with creating a distinct social presence in an already oversaturated tequila landscape. We built the world of Tres Generaciones to highlight disruptive, scroll-stopping content that celebrates our shared spirit of perseverance, our community, and our liquid story. As the Creative Director, I led our team to establish and execute the visual treatment which has now become the standard for Tres Generaciones beyond social.
Creative Direction Livia Soong | Senior Designer John Portis | Photography Ethan Newmyer & Sam Victoria
In addition to shooting all our content in-house, we also shot and produced several Reels, from cocktail recipes to vibey party videos.
Creative Direction Livia Soong | Senior Designer John Portis | Photography Ethan Newmyer & Sam Victoria
Tres Generaciones x All Star Weekend
Tres Generaciones hosted the NBA All Star Brunch and After Party in February 2023. As their social agency, our job to be done was to amplify our impressive IRL presence via organic and paid storytelling to drive awareness and affinity for Tres Generaciones. Our strategy was to deploy a three-pronged approach, hyping up our participation before, during and after the event through organic and paid content showcasing how Tres Generaciones – and our Familia – all had a seat at the table. In total, we captured and launched a total of 17 ASW assets across owned and paid channels.